Build a business that moves fast, stays tidy, and feels good to run.
Hi, I’m Geraldine Lee — founder of Scale with Glee.
For years, I chased growth the hard way: burning out, juggling projects, and trying to do everything myself. I thought the only way to prove my worth was to overdeliver — until I realized growth doesn’t have to hurt.
Scale with Glee was born out of that shift — a simple idea that you can build something sustainable without losing your spark.
What I Do
I help founders, freelancers, and small teams build systems that make their marketing flow.
That usually means simplifying your content strategy, tightening your website, and setting up automation that saves time while still feeling personal.
No fluff. No guru talk. Just clarity, structure, and tools that work.
My Background
I’ve spent the past decade creating content across industries — from filmmaking and documentaries to tech startups and SaaS companies.
I currently lead Content Marketing at RocketRez, where I built and launched the Signal Podcast — a thought leadership series featuring creators, founders, and operators shaping the future of attractions.
Before that, I began my career producing films, commercials, and documentaries — storytelling that earned festival recognition and international representation as a Singapore Youth Ambassador (SSEAYP 2016).
Those years behind the camera taught me how to tell stories that move people — and those years in marketing taught me how to make those stories scale.
Together, that’s the core of what I bring to Scale with Glee:
Creative storytelling, operational systems, and a human-first way of building.
What I Believe
Let’s Build Something That Scales with Ease
Whether you’re refining your website, setting up content systems, or just trying to figure out what “sustainable marketing” looks like for you — you’re in the right place.
Follow along with my free email newsletter, or say hi on my Contact page.